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Today | 9/5/2008 5:23:26 PM

Higher Search Engine Rank | Overview

Driving Traffic To Your Web site

By carefully choosing the best relevant keywords and then using solid offpage optimization, you will be guaranteed increased online traffic for your website.

This is good news for affiliate marketers and anyone needing mass traffic in order to achieve online sales goals. It takes a little work but is well worth the effort , so don't be lazy!

Choosing Keywords

Your very first consideration should be keywords. Your online success is determined on how well you can choose these, after all, this is what visitors have typed into google or another search engine to find what they are looking for.

You need to focus on keywords that are in demand, yet not so competitive that ranking in the top 3 pages in the Yahoo!, MSN and Google is within reach. Here is an excellent article on a process that will take you step by step through the process of finding the best traffic generating search terms, using free online tools. Learn step by step how to pick killer keywords - Improved search engine rank | keywords

I must stress going through the process of offline optimization using poor keywords is useless. They should be specific enough to get targeted traffic but not so obscure that no one is searching those terms.

If you optimize your website using poorly chosen keywords, your end result may be increased online traffic, but not bringing the specific type of visitor you had in mind, so it is very critical to get this right , all your other optimization efforts are built from keywords.

Offpage Optimization

Next, you can control the amount of traffic your website gets by implementing good offpage optimization techniques.

A quick definition : Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website .It's easier than you think to get increased online traffic to your website and by following a step by step process you will succeed at doing just that. Full step by step process of offpage optimization is here:
Improved search engine rank - offpage optimization

Once you've chosen your keywords you can begin the process, ( we'll assume you've spent time choosing some potentially good keywords using the the the techchniques in part 1). You'll need to open excel and log some data, it's not mandatory to use excel , just easier. Basically you start by entering your keyword into Google and analyzing the top 10 websites that show up for that term. You will be analyzing and acting on data regarding:

Steps

A step by step process is described here for accomplishing offpage optimization for any keyword you will be targeting .

Improved search engine rank - offpage optimization