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Today | 9/5/2008 5:26:03 PM

Optimizing For Yahoo!

Until recently Yahoo! acted very much like MSN, now it's leaning a bit more towards Google. Ranking a website well on Yahoo! requires a solid-sized site with unique content and a very good number of links.

While PageRank is a Google factor, Yahoo! does have some type of page value factor at play. Many moons ago Yahoo! was playing with a PageRank-like calculation called WebRank. They even went so far as to put out a beta toolbar testing it. This indicates that there is a factor at play in the Yahoo! algorithm similar to Google's PageRank - they just don't advertise what a specific page's value is.

Yahoo! is placing a large amount of emphasis on the age of links though not in the same way that Google is. We will get to Google shortly however to understand what to expect from Yahoo! one must understand that when you get a link to your website it won't hold it's full value for a number of months.

While the exact number of months in unknown it appears to be around 8 before it hold it's full weight though it will hold some from day one and this weight will increase as time passes.

To rank well on Yahoo! you must optimize your site similar to what you would do for MSN and you must build a large number of inbound links and have patience as these links age. You will not see a sudden spike 2 weeks after a large link-building campaign, you will likely have to wait 3-4 months to notice any significant effect.

Keyword Density

In SEO labs where the new Yahoo algorithm was examined, it appear s that Yahoo gives more weight, compared to Google, to a page that displays more keywords. The study suggests that most of the high ranking pages generally had a higher number of keywords or keyword density in the body and title of the page. Of the top placed pages most had a keyword density of around 10%, however some of the highly ranked pages had a keyword density of around 3%. This was an indication that backlinks with anchor text played a part. Below is a chart of the on page elements Yahoo looks at and the keyword densities that make up the total keyword density of the page:

- Title - 15 to 20% (title tag is one of the more important on page elements for the new Yahoo algorithm)
- Body Text - 3%
- Meta Tags 3%

Anchor Text of Incoming Links

Anchor text has been one of the most focused aspects of search engine optimization since Google stepped into the arena however Yahoo looks at them a little differently. Although anchor text of incoming links is looked at with a slight twist in Yahoo they still play a major part of ranking well, however not with as much weight as Google puts on them. You will still need to incorporate strong keyword density into your title and body tags.

Conclusion

Keywords in title and body tags and anchor text of incoming links are the areas you should focus on when you optimize for Yahoo search engine to be well ranked. Also ensure that you have proper Meta Tags as Yahoo ranks sites partially on that as well.